MobiToday is a mobile world. And although businesses understand the essence of going mobile, only a few give real weight to user behavior and needs. This, in turn, restricts their success in tapping the hidden potential of mobile audiences.
If you’re a web designer who wants to fully tap into the opportunities in mobile Internet technology, you should be able to completely understand your users. You have to know as much as possible about the particular market you’re targeting to make a successful product pitch.
Here’s a quick guide from mobile service providers, on mobile user habits for you to truly get a grip on their wants and needs.
1. They multitask… a lot
It’s common for mobile users, in general, to multitask while using their smartphones. The key to catching their attention is usability. You have to ensure that even if there are many distractions, mobile users can easily navigate to, within and away from your website.
2. They’re active in the morning and evening
A study by Financial Times on Microsoft shows that mobile users are quite active from 6 o’clock to 9 o’clock in the morning, and 6 o’clock to 11 o’clock in the evening. If you’re running a mobile marketing campaign, it’s important that you know when your target market is likely to see your advertisement.
3. They prefer less typing
Mobile users prefer to swipe, tap or gesture over typing texts. On your website, give them fewer opportunities to type through the use of social logins or pre-filled data that will lessen the need for typing. Remember to always keep interactive elements easy and self-explanatory.
4. They use search engines for research
Understandably so, most mobile users use search engines for their online searches. This emphasizes the importance of mobile search engine optimization (SEO). Make sure your business website already has a good SEO presence for it to organically appear on the top of the first page result.
5. They want (only) helpful alerts
Customized, relevant and timely communication adds value to a website and app. In contrast, intrusive messages that feel like spam can ruin it. You will lose subscribers and followers, and discourage new ones. So when it comes to communication, always think from the perspective of the user.
6. They (still) want privacy
Even on mobile, or especially so, users are still anxious about their privacy. Since a mobile device is something they carry everywhere, they’re more anxious about someone possibly tracking them and their activities online.
Only ask for minimal personal data from mobile users and be clear about the reasons behind such data collection. Most users are specifically wary of those that require them to share their location. If you need to get their location, give them a reasonable explanation as to why they should share such information.
7. They’re easily distracted
It’s easier to convince someone to visit a site once than to keep them coming back. Obvious routes like deals and value-added services are the strategic solution here. With many websites online, your content needs to be constantly fresh for mobile users to use or visit it.
8. They get disappointed rather quickly
When you give mobile users a reason to close a web page after their first visit, expect that they will do so without any remorse. Any glitch on your website will force users to immediately terminate the session and transfer to another site.
Before going live, always test your website on various devices. Make sure that it’s user-friendly and free of bugs for users to consider it as something worth their time. Focus your efforts on minimizing the steps between opening a web page and reaching the user’s desired content.
9. They want things quickly
Most mobile users expect a smooth and seamless experience while navigating a website or app. The proper placement, readability of your content and call to action are vital so they can skim through the pages quickly.
Users don’t want to spend too much time and exert a lot of effort looking for information, so make sure you keep things short, fast and simple.
10. They want mobile shopping options
Mobile commerce is now growing significantly. If you’re integrating a payment gateway on your website, also consider providing a similar option for mobile users. Even when shopping online, your registered users would still like to have the convenience of a mobile option.
Aside from understanding the habits of mobile users, make use of this vital information to make your website mobile-friendly. Here are some tips on how you can create a mobile-friendly website for your users:
- Make your website responsive.
- Consider adding relevant and timely videos to your site.
- Keep your content short but informative.
- Use conventional icons rather than words.
- Make your site fast by optimizing images for mobile.
- Think with your index finger or thumb to make your site easy to navigate.
- Keep your design simple.
- Test your website content on different platforms, devices and operating systems.
Remember that mobile users simply want the right information in an understandable, clear and fast manner. As a web designer or business owner, it is your duty to make each user’s mobile experience on your website worthwhile.